SWM car models in Israel

SWM is a Chinese car brand with production in the city of Chongqing, where the production of budget crossovers, crossovers and motorcycles is established. Owned by the Chinese company Shineray Group. But SWM’s “genes” are Italian. The original company, founded in Milan in 1971, was engaged in the production of motorcycles, and the name encrypted the names of the owners and location: Sironi Vergani Vimercate Milano. In 2014, after a series of financial difficulties, the Italian company came under Chinese management, but they decided to preserve the Italian heritage by opening a design center in Italy. The letters in the company's name today mean something completely different: Start, Win More (“start, win more”). In China, SWM cars belong to the affordable price segment. Despite the relatively small model line and modest sales volume by Chinese standards, the company is actively targeting exports, and recently the brand has begun to pay attention to the field of hybrid cars.