Lea Joffe

Lea Joffe

Leah has been leading the Avtoboom team of journalists since the founding of the project. A professional journalist with higher education: bachelor's degree from the Faculty of International Journalism of Moscow Humanitarian University, received a master's degree from Moscow State Linguistic University. For more than 20 years she worked as a responsible and producing editor in specialized publications: Autocenter, Autobusiness, Cars of the World. She studied business journalism and business communications at the Higher School of Journalism. She wrote for fashion glossy magazines and automobile YouTube channels, and wrote her own columns. She led the marketing department and PR service of the “All About Auto” project, organized conferences with presentations by invited speakers. Likes to travel while driving an SUV and take photographs. I managed to swim in coral reefs, fly in a hot air balloon, and climb mountains. He dreams of driving around the USA in a Tesla from the west to the east coast. He is taking a close look at Chinese electric cars.

Education

Bachelor of International Journalism, Moscow Humanitarian University Master of Journalism, Moscow State Linguistic University Courses in business journalism and business communications, Higher School of Journalism

Organizations

Specialized publications Autocenter, Autobusiness, Cars of the world, “All about cars”

Experience

More than 30 years

Contacts: boss@autoboom.co.il

Makes by author:

Geely and Geometry. What can Israeli buyers expect in 2023?

According to the results of 2022, Geely together with its sub-brand Geometry has become Israel’s best-selling electric vehicle brand: the Geely Geometry C was bought by 6,816 Israelis. Moreover, the electric crossover hatchback has become one of the top 10 most popular cars on our market. We love this model for th...

Geometry C 2020. Bodywork, Exterior. Hatchback 5-door, 1 generation
  • Tesla

New Tesla Model 3. Coming in 2023

The new Tesla Model 3, which we expect in 2023, was seen on the streets of California, in the city of Santa Cruz. The start of production of the updated electric sedan will begin in the third quarter of 2023. It is already known that it will receive a more modern interior and a more technologically advanced bod...

Tesla Model 3 2017. Bodywork, Exterior. Sedan, 1 generation
  • Mercedes

Mercedes-Benz GLC Coupe. Second generation 2023

The second generation of the fashionable coupe-like SUV has acquired many new features and technologies that make the new Mercedes-Benz GLC Coupe more convenient and safer for the driver and passengers. The most important innovation is the all-wheel-drive chassis (optional) and off-road driving mode. The steering rea...

Mercedes GLC Coupe 2023. Bodywork, Exterior. SUV Coupe, 2 generation
  • Mercedes

Mercedes-Benz CLA AMG. 2nd generation, 2023 restyling

At the beginning of 2023, the base Mercedes-Benz CLA was restyled: the manufacturer has updated the whole family of sedans and estates, including powerful AMG versions. All the models have slightly changed outside, acquired new equipment and upgraded engines. The Mercedes-Benz CLA AMG, as usual, combines hig...

Mercedes CLA AMG 2023. Bodywork, Exterior. Sedan, 2 generation, restyling
  • Volkswagen

Volkswagen ID.4 GTX. Sports version of the ID.4

The Volkswagen ID.4 GTX is a sports version of the Volkswagen ID.4 with all-wheel drive and two electric motors, produced from April 2021. At the premiere, held at the Tempelhof Airport in Berlin, the ID.4 GTX effortlessly climbed a ramp at an incline of 37.5%. This was done in order to underline the capabilitie...

Volkswagen ID.4 2020. Bodywork, Exterior. SUV 5-doors, 1 generation
  • Aito

Aito M5. Huawei’s “smart” SUV

When a smartphone maker decides to build a car, the result is a ‘smart’ electric SUV. This is the first model by Aito to receive Huawei’s HarmonyOS Smart Cockpit. The “mobile living space” includes a “smart” driving system, network connectivity and cloud technology. Prices in China start at 39,000 dollars....

Aito M5 2021. Bodywork, Exterior. SUV 5-doors, 1 generation
  • Peugeot

Restyled 2023 Peugeot 508. Not losing ground

The second generation Peugeot 508 liftbacks and estates has been produced since 2018 and is already noticeably behind European competitors. The scheduled restyling is designed to prove that the model is not losing ground. Restyled in February 2023, the Peugeot 508 has received an innovative front end with a new bran...

Peugeot 508 2023. Bodywork, Exterior. Estate 5-door, 2 generation, restyling
  • Geely

Geely Galaxy. Safety comes first

The Geely Galaxy L7 is a luxury mid-size SUV with a hybrid system. The first representative of the new Geely Galaxy family, presented in February 2023, differs from the usual models of the Chinese automaker: safety, practicality and fuel efficiency come first. It will enter the Chinese market in the second quarte...

Geely Galaxy L7 2023. Bodywork, Exterior. SUV 5-doors, 1 generation

Top 10 world’s cheapest cars

The price is a topical issue that worries everyone who wants to have a personal vehicle, especially in Israel, where prices for new cars are usually higher than the European average. Hyundai remains the traditional leader of the Israeli market, not least due to the fact that it offers relatively cheap models: in 2023...

Wuling Mini EV 2022. Bodywork, Exterior. Mini 3-doors, 1 generation