Lea Yoffe

Lea has been the Editor-in-Chief and head of the editorial team of the Autoboom project since its inception. She is a professional journalist with a specialized higher education and more than 30 years of experience in niche media.

She graduated from the Faculty of International Journalism at the Moscow University for the Humanities with a bachelor’s degree and later earned a master’s degree from the Moscow State Linguistic University. She also completed additional training in business journalism and business communications at the Higher School of Journalism.

For more than two decades, Lea worked as a managing and executive editor at leading automotive industry publications, including Avtocenter, Autobusiness, and Automobiles of the World. Over the years, she collaborated with glossy magazines and automotive video platforms, and authored regular opinion columns and analytical features.

A separate focus of her professional career has been communications and marketing management. Lea headed the marketing department and PR office of the “All About Cars” project, overseeing brand development and organizing industry events and conferences with invited experts and speakers.

Currently, Lea is responsible for Autoboom’s editorial strategy, the formation of its journalism team, and the development of analytical content. Her extensive professional experience, systematic understanding of media processes, and deep expertise in the automotive field define the publication’s editorial standards and analytical approach to industry coverage.