Semyon Shifrin

All my life has been connected with technology.

Since childhood.

Motorsport, travel, professional tasks, and work — technology has always been part of my life. And it has never been a burden. On the contrary, it helped me understand the world, move forward, and feel in my place.

Participation in various motorsport categories gradually evolved not only into judging and organizational work, but also became part of my life and business. It was a natural path — without strain or coincidence.

On the one hand, I am the founder of the Transbaikal Off-Road Enthusiasts Club “Diversant,” an organizer of the Eastern Siberia Trophy-Orienteering Cup, and an FIA judge.

On the other hand, I am a businessman: service centers, car dealerships, and themed bars.

I have always believed — and still believe — that true happiness is when your work genuinely brings you joy.

In 2017, I repatriated to Israel. My adaptation period passed behind the wheel of a large truck: I traveled the country’s roads, streets, and back alleys, quite literally living a new life in motion.

My experience and education quickly found application. First — advice to friends and acquaintances, then — the first vehicle inspections. Diagnostics, technical analysis, attention to detail. In parallel — studying the law and local realities.

Recognition came not through titles, but through a responsible attitude toward both technology and people.

Car selection and diagnostics became my core professional activity. I built a strong team of professionals who share my principles. Today, the car-selection agency in Israel “Semyon Shifrin & Partners” is a recognized industry leader and a respected name in the country’s automotive market.

Television experience eventually transformed into automotive blogs on social media — not for profit, but for purpose: to share knowledge, explain processes, and help people understand cars.

Technology remains part of my life.

And still — with genuine pleasure.