Genesis. Acting for clients
Korean Genesis, producing premium cars is very young. By the standards of the world’s car giants – this brand is just a baby, but quite independent and with its own style and appearance. Anyone who has ever seen Genesis with its wide hexagonal grille giving the car special charm and solidity will never forget it. The word “Genesis” means the same as “formation” or “origin”. And it emerged not without reason. All the newest developments of Hyundai, based on a deep study of clients’ expectations, their daily routine, habits, and preferences, were embodied in Genesis. The goal of Genesis is to create advanced cars and services because no matter how progressive a technical solution may seem, it must be available and relevant here and now to make human life better and easier.
South Korean company Hyundai Motor Company, a part of Hyundai Kia Automotive Group, the first in its country by the number of produced cars and the fourth in the world! Hyundai owns one of the world’s largest car factories – the car assembly factory in Ulsan. Hyundai owns the Genesis brand.
Genesis of Genesis
And it all began with the fact that in the summer of 2015, the Hyundai Motor company presented the concept of a 2-door 4-seat coupe – Vision G – in the US. It must have been a prototype of future premium cars. But Koreans did not sell it under the brand Hyundai. They did what the Japanese did before – created a new brand for their premium cars. This way, in November 2015, Genesis appeared. So did Toyota with its Lexus, so did Honda with its Acura, so did Nissan with its Infiniti. They didn’t all miss it! So Hyundai decided to follow them down the beaten path.
Genesis is the only brand where every model has won the TOP SAFETY PICK+ award, awarded by the Traffic Safety Insurance Institute (IIHS).
Three Genesis models are already known and proved: representative sedans Genesis G90 and Genesis G80 (and its modification Genesis G80 Sport), compact Genesis G70 with options of sedans and coupe. The latter has been in production since 2017 and already has many awards: Motor Trend Car of the Year 2019, Car of the Year at the Detroit Motor Show 2019, the Best New Car of 2019 according to Autotrader, the best sedan 2019 with a panoramic roof according to the Southern Automotive Media Association, the best winter sedan of 2019 according to New England Motor Press Association. And the G70 is also one of the top ten cars of 2019 according to the Car and Driver magasine. In the near future, we are waiting for two Genesis crossovers - GV80 and GV90.
Every Genesis is a winner of awards, and possibly the most important ones. The flagship sedan of the Genesis G90 2020 model year has won the TOP SAFETY PICK+ award, awarded by the Traffic Safety Insurance Institute (IIHS). The G90 received the highest rating for its V2V technology, avoiding collisions with other cars on the test track at speeds of 20 and 40 km/h. Other members of the Genesis 2020 line-up - the luxurious G70 and G80 – performed equally well in mid-February 2020. Thus, Genesis became the only brand on the market, the whole range of which is marked in the TOP SAFETY PICK+ rating.
‘The Genesis brand brings the interests of our customers to the forefront’, said Mark Del Rosso, President and CEO of Genesis Motor North America. And it really did! To win the safety rating, you need to get the highest scores in the collision avoidance tests for both the other car and the pedestrian, you need to avoid a low-speed accident and you need to show good braking results at high speeds. You also need to get a good rating for the basic headlamps because good night vision is a key factor for road safety.
All Genesis models are already available as standard equipment with an impressive package of safety systems and technologies to help the driver, including an intelligent system of blind-spot monitoring, collision avoidance on the side when leaving the parking lot in reverse, and many others. Moreover, each car in the Genesis range offers improved handling, ensured by a rigid chassis system. This allows drivers to maintain confidence in any, even the most difficult, road conditions.
‘The Genesis brand brings the interests of our customers to the forefront’, said Mark Del Rosso, President and CEO of Genesis Motor North America.
Speaking of the interior of GENESIS, it combines functionality and convenience. The founders of the Genesis brand compare the interior of their cars with the atmosphere of luxury apartments, comfortable and creating a sense of harmony and tranquility. Smart connection technologies turn the interior of this car into the spcial personal space tailored to your needs. At the same time, Genesis cars are powerful and excellent in terms of dynamics. They are wild and unstoppable, and yet masterfully managed. A fierce wind may blow outside, but inside, there will be peace, silence, and serenity. To provide this, innovative noise and vibration isolation technologies are implemented.
What else can we say about these wonderful cars as a final point? Genesis cars are highly reliable. That’s why you will enjoy not only peace and comfort as long as you use the car, but also the perfect quality of all parts and components. That’s all you need to know about this amazing Korean Genesis brand.
